Dear IT; a letter to the industry.
8 June 2020
I’m sure you’ve heard the chatter. And you’ve probably experienced the sting of clichés. You’re too rigid. Out of touch. Disconnected. The slow, inflexible, reactive, complex, and process-heavy type. Ignorant to the needs of business. Your old way of thinking is now obsolete. You’ve been buffering for a while now; remaining frustrated. For too long, you’ve been put in a box.
It’s time to challenge these labels with some hard questions; arrive at smarter solutions. Show business people their perspectives have been skewed. By improving the business to IT relationship through people; putting them first. Because when you have a business, you have people. And when you understand people, you understand business.
Speak a shared language, filling the communication void. Aligning purpose to come together for a common cause. To create better customer experiences. Changing minds with fresh thinking. Redefining yourselves through action. Coming out from the shadows to show your faces; your human side. With personality and passion. Because technology only connects us, but our humanity will bring us together.
Sincerely,
Katrina Macdermid
I’m sure you’ve heard the chatter. And you’ve probably experienced the sting of clichés. You’re too rigid. Out of touch. Disconnected. The slow, inflexible, reactive, complex, and process-heavy type. Ignorant to the needs of business. Your old way of thinking is now obsolete. You’ve been buffering for a while now; remaining frustrated. For too long, you’ve been put in a box.
It’s time to challenge these labels with some hard questions; arrive at smarter solutions. Show business people their perspectives have been skewed. By improving the business to IT relationship through people; putting them first. Because when you have a business, you have people. And when you understand people, you understand business.
Speak a shared language, filling the communication void. Aligning purpose to come together for a common cause. To create better customer experiences. Changing minds with fresh thinking. Redefining yourselves through action. Coming out from the shadows to show your faces; your human side. With personality and passion. Because technology only connects us, but our humanity will bring us together.
Sincerely,
Katrina Macdermid